About Direct Group Ltd

Our Goal:

To provide the best range, best service, best price, on time, every time. 

Best Range

Do you want access to all the major uniform brands including CCC, adidas, Lotto, Silver Fern, Gilbrt, Mitre, Yakka etc?
You have it now. Plus we have our own custom design brand DG Sport.
All uniforms carry our personal 100%, 12 month guarantee against any manufacturing defects.

Best Service

Are you sick and tired of late deliveries? Most uniform orders are processed and delivered within 5 working days!!!
Custom made sports uniforms are NZ made and can be delivered in 4 weeks!
When delivery time is crucial, ask for our delivery guarantee:
“We will deliver your uniforms on or before the day we say, or, you don’t pay!”
What other supplier will offer you this? None we know of.

Best Price

Want the best possible price? 
We have several pricing options available to you, subject to quantities and seasonal trends.
When placing your uniform order we will discuss with you our unique “Combined Pricing” options where applicable.

On time, every time

Please take a moment and read some of our testimonials. They say it better than we can.
Please feel free to contact any of them, they have all approved this and willingly endorse our business.


We have our own free daily delivery service in Hamilton and a freight free courier service for the greater Waikato region.  Depending on the size of your order, you may still qualify for free delivery anywhere in NZ.
We will discuss this with you when you place your order.
Don’t forget our written delivery guarantee when required: “We will deliver by the day we say, or you don’t pay.”

One Stop Shop

Where else can you get this huge range of products from the one shop?
We don’t know of any either!!


Did you realize we are open from 8am until 5pm, Monday to Friday?

Come and visit our showroom at 6 Latham Court, Hamilton.

We have the biggest selection of uniforms and promotional products in Hamilton.
The coffee and other refreshments are free while you are browsing.
Feel free to call in on your way to work. If you would prefer a weekend appointment we will do that for you by arrangement.
With 16 car parks available, there is plenty of room.

Price Guarantee

Do you need a fixed guaranteed price for a period of time? Yes we will do this for you.

Personal Service

All clients have a designated Account Manager to ensure you get the best possible feedback and service.
Yes we do have a support system in place for when your Account Manager is on holiday or away for any reason.


Yes, you can get free no obligation quotes. Generally you will receive these within 2 working days.

New Clients

Want to shift from your existing supplier?
We will set up your existing logos free of charge to make the change as economical as we can for you.


Yes, we will provide actual sample uniforms in your colour and design choice free of charge, for 5 working days.
This makes your job easier when team decisions are being made.
It’s so much easier when you can touch and feel the uniforms.
This offer also applies to our promotional products range.


Sick of guessing the sizes and getting them wrong?
We will provide you with a sizing set once you have confirmed your order.
Now that’s stress free ordering isn’t it?


Looking for something new and different? If we don’t have it we will do our best to source it.
Some examples we have successfully completed are;
Pink jandals, lip balm and nail files for a Cricket Assn, Canteens of cutlery and gold watches for an Animal Health company, Kids pencil cases and contents for a Credit Union, Mont Blanc pens and suitcases for a Banking institution,
Leather gold embossed diaries for a trade organisation, and souvenir kiwis for an Intermediate School.

Try us, you will be surprised at what we can find. These clients were!!